Pay-per-click (PPC) is a relatively new technique that has great potential to increase online visibility and drive traffic to advertisers' content sites. Don't get confused with traditional organic search engine optimization. Pay-per-click is the same as cost-per-click (CPC), with the PPC difference representing pay-per-click, while CPC means the cost-per-click measurement for non-click contracts. You can also find the professional for For PPC via https://www.sflmarketing.com/.
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There are two methods of determining cost-per-click – fixed and bid-based, both of which focus on the potential cost of clicks from the source.
Pay Per Click (PPC) offers internet users countless options. This is the position of the ad on a search engine result page or content site for a keyword group. This is done with a fee or bid when a searcher clicks on the ad space. Ad placement is free of charge. Under the agreement, advertisers only pay for the bid amount when a visitor clicks on the ad and is redirected to the landing page of their website.
The premise is that the PPC frequency for a particular keyword or phrase reflects the effectiveness of the ad and the ranking of the website in paid search results.
In fact, Pay Per Click Marketing (PPC) is a thriving billion-dollar business. Hence, PPC campaigns are expected to be more competitive and it is important to have an effective pay-per-click management strategy.